A major OEM wished to understand when it would be most beneficial for them to introduce a PHEV in the US market. They were interested in
- The business/competitive aspects of the market.
- The technological capabilities and limitations of the infrastructure and suppliers.
- The different plug-in hybrid architectures.
- The legislative and the regulatory climate surrounding this technology.
The deliverables of the market study were recommendations to the client in the form of the timing and type of PHEV that would be the most suitable for them.